Disadvantages of Online Advertising

Technical obstacles

The nature of a lot of display advertising is intrusive, so pop up blockers

can often prevent adverts from being served as they were intended by the

advertisers.

Connection speed

Bandwidth can also be an issue, although this is a shrinking problem. However

campaigns should be planned according to demographics in determining

the richness (and investment) of interaction. For example, heart disease

medication is likely to appeal to the older community, with less money and

slower connection speeds.

Advertising fatigue

Consumers are suffering from advertising fatigue, so while new technologies

can provide great results, as soon as the market moves mainstream it can get

saturated. Consumers are increasingly ignoring adverts.

Ad blockers

As well as most browsers now blocking pop-ups, there are also extensions

available for the Mozilla Firefox browser, such as AdBlock Plus, that will block

advertising on web pages. Technologically savvy consumers are increasingly

using these methods to limit the advertising that they see.