Key Terms and Concepts Of SEM (Search Engine Marketing).

Above the fold:The content that can be seen on a screen without having to scroll down.

Algorithm:When it comes to search, a search engine’s algorithm is its set of rulesfor computing ranking.

Browser:An application used to access the Internet. Popular browsers include

Mozilla Firefox, Internet Explorer, Google Chrome and Apple Safari.

Index:The databases for keywords created by the search engines.

Keyword: A word or words used by a searcher on a search engine. In SEO, keywordsare the words that a website is optimised to rank for, and in PPC, keywordsare bid on by advertisers.

Keyword phrase:More than one keyword can be referred to as a keyword phrase.

Organic searchresults: The listings on a SERP resulting from the search engine’s algorithm. These are not paid for.

Paid searchresults:The listings on a SERP that are paid for.

Pay Per Click(PPC): Pay per Click is advertising on search engines where the advertiser paysonly for each click on their advert.

Ranking:In search, ranking is used to describe the relative position of a web pagein the SERPs.

Search engine: A tool for searching the Internet. Users of search engines enter keywords

relevant to their search, and the search engine returns results from itsdatabases.

Search EngineMarketing (SEM):Search Engine Marketing refers to marketing that is related to search.

Search EngineOptimisation(SEO): Search Engine Optimisation is the practice that aims to improve a website’s

ranking in the search engines for specific keywords.

Search EngineResults Page(SERP): The page that shows the results for a search on a search engine.

Spider:An automated program that scans or crawls web pages to gather

information for search engines.

Sponsored links:The paid search results on a SERP.

UniversalResourceLocator (URL): The address of a web page on the Internet.