A Short Note Or Summary On Affiliate Marketing.

A Short Note Or Summary On Affiliate Marketing.

Affiliate marketing is a key tool for any website seeking growth. In this

performance based marketing, merchants reward affiliates commission for

successful referrals.

There are different types of commission, based on the merchant’s industry:

• CPL

• CPA

• Revenue share

• CPC

The most essential element to affiliate marketing is tracking. Tracking software

places a cookie on a user’s browser when that user clicks on an affiliate link.

The cookie period is determined by the merchant. If the user performs the

desired action within the cookie period, the affiliate is awarded commission.

Affiliate networks are often used as an intermediary between affiliates and

merchants. Affiliate networks provide tracking solutions, reporting and

support to both affiliates and merchants.

Affiliates use a number of means to promote merchants. These include:

• Personal websites

• Content and niche sites

• Email lists

• Loyalty sites (points or cash back or charitable donations)

• Coupon and promotions sites

• Comparison shopping (see also PPC advertising)

• Search affiliates (search arbitrage)

One of the keys to successful affiliate marketing is ongoing communication

between merchants and affiliates.