How Search Engine Optimisation(SEO) Works?
Search engines
need to help users find what they’re looking for. To make sure
they list the
best results first, they look for signals of:
• Relevance
• Importance
• Popularity
• Trust
• Authority
SEO, also
called organic or natural optimisation, involves optimising websites
to achieve
high rankings on the search engines for certain selected key phrases.
This is
achieved by making changes to the HTML code, content and structure
of a website,
making it more accessible for search engines, and by extension,
easier to find
by users. These are also known as on page factors. SEO also
involves off
page factors – these generally build links to the website. Activities
to increase
links to a website, including social media and Web PR, are
considered off
page SEO.
SEO is an
extremely effective way of generating new business to a site. It is a
continuous
process and a way of thinking about how search engines see your
website and
how users use search engines to find your website. It’s search
psychology.
Search engine
optimisation is a fairly technical practice but it can easily be
broken down
into five main areas:
• A search
engine friendly website structure
• A
well-researched list of key phrases
• Content
optimised to target those key phrases
• Link
popularity
• Usage data
Read the interesting article on about YouTube:
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