Key Terms And Concepts Of Affiliate Marketing.

Action: A specified task performed by a user, which results in the affiliate

being awarded commission. Actions include purchasing a product,

signing up for a newsletter or filling in a form.

Clickthrough: A click on a link that leads to another website.

Commission: The money paid by a merchant to an affiliate when the affiliate makes a successful referral.

Cookie: Cookies are parcels of text sent by a server to a web browser and then

sent back unchanged by the browser each time it accesses that server.

Cookies are used for authenticating, tracking, and maintaining specific

information about users, such as site preferences or the contents of

their electronic shopping carts.

Cost per Action (CPA): Paid when a certain action is performed by a user.

Cost per Click (CPC): Paid when a link is clicked upon.

Cost per Lead (CPL): Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.

Cost per Thousand (Mil) (CPM) Amount paid for every 1000 views of an advertisement.

Merchant or Advertiser: This is the owner of the product that is being marketed or promoted.

Referrer: The referrer is the URL of the web page that a user was at before

reaching yours. The server’s logs capture referral URLs and store

them in their log files.

Revenue share:  Commission structure where the affiliate earns a percentage of a sale.

ROI:  Short for return on investment.

Session: The session of activity that a user with a unique cookie spends on a

website during a specified period of time.

Traffic: This refers to the visitors that visit a website.

Universal Resource Locator (URL): This is a unique address that identifies a website.

eXtensible Markup Language (XML): XML promises more standardised and organised delivery of data over the Internet. XHTML is the XML version of HTML.