How Crowdsourcing Works?
Mainly there are four types of crowdsourcing:
Invention:
Crowdsourcing
is used to source ideas, often for new or existing product development. This means
the community is tasked with creating ideas from scratch while also improving
on and ranking ideas.
Examples of invention
include Dell’s Idea Storm (www.dellideastorm.com) and My Starbucks Idea (www.mystarbucksidea.com).
On My
Starbucks Idea the community is asked to share, vote for and discuss ideas to
improve Starbucks’ products and services.
Creation:
New content is
created, owned and maintained by a community on an already existing platform.
The crowd can also contribute finished work or just an idea, allowing other
members to flesh out concepts.
Good examples
of this include Thread less (www.threadless.com), Wikipedia (www.wikipedia.org)
and Idea Bounty (www.ideabounty.com).
Idea Bounty
works via a system through which a client may post a brief which is then
distributed amongst the community. The community then responds to the brief
with creative solutions. The best solution to the problem posed is chosen and
its creator rewarded.
Organisation:
Through this
method crowdsourcing is used to create new content by organising already
existing content. The community is charged with ranking information in terms of
relevance and popularity.
StumbleUpon is
an online community where users discover and rate web pages, websites, images
and video content. It acts as a personalised recommendation engine using
peer-voting and social networking principles.
Prediction:
Prediction
aims to predict trends by asking the community to submit ideas and vote for
them.
Examples
include Yahoo! Buzz (www.yahoo.com/buzz), Ramussen Markets and Media Predict (www.mediapredict.com).
On Media
Predict, users bet on media trends such as TV viewership and books that are
likely to sell well. Media Predict can generate predictions as to what will and
what won’t succeed; essentially helping media companies understand
what consumers really
want.
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