Key Terms And Concepts Of Crowdsourcing: -
Amateur: A
person without formal training or professional credentials in a specific field.
Brief: A document giving essential information concerning the
problem that needs solving.
Creative: A term used in
the advertising industry to describe people who produce creative products. For
example, designers or copywriters.
Collaboration: An online
community working together on a single project.
Collective Intelligence: A shared intelligence from the collaboration of many
individuals.
Community: A social network of individuals who interact through a
specific medium.
Crowd: A large undefined group of people made up of many online
individuals.
Crowdsourcing: Taking a job traditionally performed by a professional
and distributing it to an undefined, generally large group of people in the
form of an open call.
Folksonomy: A form of crowdsourcing also known as collaborative
tagging, social classification, social indexing or social tagging. The practice
and method of collaboratively creating and managing tags to interpret and
categorise content.
Ideation: A process
during which new ideas are created.
Intellectual property (IP): Legal property
rights over intangible creations of the mind, both artistic and commercial.
New agency model: The
incorporation and use of crowdsourcing platforms to source marketing and
communications solutions.
Open Call: When a request
is made for anyone to submit solutions to a problem.
Open Source: In the context
of Crowdsourcing this is when a cooperative activity is initiated and
voluntarily undertaken by members of the public, not by a client or
crowdsourcer.
Outsourcing: Work is
conducted outside of an organisation by a specific defined individual or group
of people.
Spec work: Fully executed
creative work requested by crowdsourcing platforms that is not paid for
upfront, and is only paid for when the work is chosen or accepted. Work that is
not selected is not paid for.
User-generated: Various kinds
of media content, publicly available, that are produced by end-users.
Wiki: A simple
website that can be edited in real time by a number of users.
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